Jocelyn Yih

Louis Vuitton Series 3 Exhibition

Jocelyn Yih
Louis Vuitton Series 3 Exhibition

I usually miss out on exhibitions.

Not really because I'm not eager enough to commit the time to visit, but rather the dates are too constrained and locations too distant. So when I found out that Louis Vuitton was holding the Series 3 exhibition as part of their final legal of the series in London, as I was heavily sold by one of the sales assistants at the Bond Street flagship, I had to make time for it. 

The Series exhibitions focus on the influence and creative process of Nicolas Ghesquière, creative director of Louis Vuitton Womenswear, rather than the brand's rich history. Series 3, in particular, focused on the Autumn-Winter 2015/2016 collection. Upon entering the exhibition, we are introduced by this geodesic dome which was a part of the set-up of the fashion show at the Foundation Louis Vuitton in Paris. The shape is created by architect Richard Buckminster Fuller where chemistry minds will certainly remember the tongue-twisting, mind-boggling buckminsterfullerene. 

The following room is a 360-degree cinema with a trunk that sits in the centre of the room. Upon inspection of the trunk, a screen demonstrates Ghesquière's inspiration through his modern update on the Louis Vuitton trunks and his muses Jennifer Connelly and Michelle Williams. La Petite Malle became the 'it' bag of the brand. I still remember sitting in my room back in March while watching the live stream of the show; and was completely astonished by the whole set-up and music.

I’ve always loved designing accessories
— Nicholas Ghesquière

Ghesquière was quick to realise the integral part of accessories to outfits. And so my first realisation of 'Ghesquière's movement', as I'd like to call it, was in its accessories. Even in the campaigns, the pictures show that bags are the fundamental part of the outfit in the way they are presented. A new Louis Vuitton bag is no longer the monogram that people recognise. It's names such as the Dora, the Alma, and the Twist which can be in classic colours or in 'denim epi leather' that allows the option either to complement or clash. 

The whole exhibition was extremely visual, making it difficult to translate into words. Considering the fact that it's a part of the series leg and completely free, it's done well enough to introduce the brand to the public eye without the intimidation, but certainly with enough to marvel the brand as a world of elegance, inspiration and innovation.

To be continued...