Jocelyn Yih

The Good Life

Jocelyn Yih
The Good Life

To what do I owe this pleasure?

The development of social media is as unworldly a concept as having a 3G phone, circa 10 years ago, when the concept of having internet on your phone was as much a surprise as coming across a local from Hong Kong who visited Marrakech.

It just didn't happen.

In fusing the topic of social media and the title, I've become slightly allergic to the misconceptions this digital space. Purely because there's so much power in having your personal profile. Along with the merging of creatives and non-creatives into one space, I still remember when 16-year-old Yih would get bashed for having a Tumblr space since it was supposed to be a source of inspiration for teenage girls.

You fools.

New generation social media addicts have brought in a whole different dimension to the digital space. It's a frustrating mix of oversharing and depicting fake lifestyles, depressing the true value and meaning of original content. 

Yet this digital space has allowed so many opportunities to people. As any person could develop a public persona and express themselves with a tap of a few buttons. Powerful imagery leads to a successful brand, which in turn develops into a community of interaction and identity.

What is overlooked is perhaps the fundamental grounds of fashion lays within it: first and foremost is creativity; and second to that, commerce. All of which is shut down by 'body acceptance movements' and the latest clickbait on how Molly Sims 'sometimes didn't eat for days' (Cheers, Daily Mail). Moreover, the rise in popularity of reality TV shows and concepts such as Rich Kids of Instagram and Rich Kids of Beverly Hills have blurred the way we come to our judgements. Most of the time, we're too quick to judge, too fast to come to an opinion, and too set in stone not to come to a neutral point of view. Only to complete with shorter attention spans, tight deadlines and restricted minds.

So to balance the pumping out of the above semi-rant is a collection of unpretentious, documentary stills I took during my stay at the Royal Mansour in Marrakech. Photographs fused with my creative direction, post-midnight editing and, strictly, my point of view. More of which, I hope, will crystallise in the upcoming holiday season. All for valuable insight rather than straight-up fish for approval (which, if you haven't worked out already, was never welcomed here).

Authenticity wins.