Jocelyn Yih

Agi & Sam Autumn/ Winter 2015

Jocelyn Yih

Colourblocking was the first word that came to everyone's minds when the Agi & Sam opened their AW15 show. Perhaps the second thing I looked at, after the clothing, was the presentation of the models (from he way they walked to their hairstyles). What really jumped from the show, and quite frankly nearly got me to JUMP out of my seat so to snatch one myself, were the handmade lego masks by make-up artist and i-D beauty editor Isamaya Ffrench. 

With a strong emphasis on entirely bespoke print and humour, we believe that fashion should never be taken too seriously
— Agi & Sam

The invitation arrived in a pack of individual puzzle pieces, waiting to be solved by the guests. Agi Mdumulla and Sam Cotton stripped out the 'serious' in fashion and was inspired by Agi's childhood drawings to make "The Coolman Collection" AW15. Reminding us the days of excitement when we discovered lego and the playful element in design by using primary colours. The sleeves, extended to a point where fingers were completely hidden, were worn in a way I did back when clothing never fit so well... and I'm fairly positive that I wasn't the only one to have had a phase of curling the ends of my sleeves into a ball around my wrist. It's okay to "play on" and "just imagine" (as lego slogans told us to).

I remember the time when I first got to know the brand through their collaboration with Topman back in 2012 and recalled that it was 'something different' due to their distinct prints in 'The Owls' collection. The design duo met while working at Alexander McQueen before setting up their own brand which has now stocked at Mr Porter, MatchesFashion, Liberty, I.T and D-POP (Hong Kong) and even Seoul, Japan and Dubai. For now, theys wish to focus on menswear and perhaps a women's line when time feels right. 

When I was young, I asked my teacher what the happiest days of her life were. She responded that they were during her childhood. Playful and happy; "it's my inner child!" Agi described. I'm delighted to know that there's 'loads of things Agi & Sam want to speak to kids about', meaning there's much more of this to come and much more fun to look forward to.


To be continued…#tbc