Jocelyn YihLondon

London Collections: Men

Jocelyn YihLondon
London Collections: Men

It's that time of the year.

And no. It's not Christmas. It's LCM.

Also known as London Collections Men, LCM happened last weekend from Sunday 15th to Tuesday 17th. Milan menswear started yesterday (21st) which will be followed by Paris menswear next week. 

Classics brands like Dunhill, John Lobb, Kent and Curwen, Gieves & Hawkes, Hackett showcased their work along with contemporary designers like YMC, Xander Zhou and Agi & Sam.

Day 1:

Nicholas Kirkwood

Nicholas Kirkwood SS15

The shows kicked off with Nicholas Kirkwood who launched his debut men's collection in fall 2013. These monochrome sandals are my favourite from the collection because I think they would be so comfortable to walk in and, since I live in Hong Kong, it would be ideal for Summer (40 degrees is pretty much the norm).



MAN followed on the afternoon with these eye-catching Disney graphic sweaters. Do you guys know what character is the one in the middle? It didn't take me long to identify Ursella and Sebastian. Go Disney!



Sport chic is definitely a big thing this season. Most of these designers are contemporary and the suits are often paired with white plimsolls and baseball tees! I must say baseball t-shirts are an acquired taste as they can hang quite strangely on some people. But if you're tired of wearing t-shirts, why not try them?

Day 2:

Orlebar Brown 

Orlebar Brown SS15

OB never fails with it's classic fits. I think it's so clever how they matched the dogs with the fit of the swimming trunks.

Orlebar Brown SS15

Orlebar Brown SS15

Orlebar Brown makes the best prints and the quality is honestly so good. I tried on a pair of classic red 'bulldog' in Selfridges and am currently regretting the fact that I didn't get them. They are so well-fitted and comfortable to wear. Put on a polo shirt and you're done for Summer!


Moschino SS15

Moschino SS15

Colourful graphics, loud prints and capital letters. That's what MOSCHINO is all about. Jeremy Scott has been the Creative Director at Moschino since late 2013 and after his huge successful release of the AW14 'fast food' collection. It's fun, it's crazy and that's the obsession! 

One of the key elements of Moschino is humor
— Jeremy Scott

Moschino SS15: Jeremy Scott (left)

Check out the backstage video I posted at the bottom of this post.

Alexander McQueen

Alexander Mcqueen SS15

The SS15 collection is less edgier than the AW14. The AW14 took inspiration from vampires and if you click on the link, it's easy to see that there are gothic inspirations: eyeliner, feather headpieces, black coats. In comparison, there's much more colour this season. Aren't the suits amazing?

Backstage at Alexander Mcqueen SS15 (source)

Starting off with basic colours, McQueen mixed it up with red and blue strokes. I really am impressed with the hair of the models. It's simple, looks effortless and goes so well with the collection.

Backstage at Alexander Mcqueen SS15 (source)

Day 3:

Paul Smith

Paul Smith SS15 Shoes

Paul Smith never fails to impress. You can always find variety. The collection ranged from a plain pair of camel-coloured brogues to a multicolored pair of plimsolls.


Joseph SS15

I haven't actually heard of Joseph until recently when I passed by one of their stores in Chelsea. I am surprised by how many looks I love. Its simple fits remind me very much of the high street brand COS but slightly more adventurous. I should really invest in a pair of black leather sandals!

Joseph SS15

Nevertheless, I feel the strongest connection between my style and this collection. Baseball tees have appeared yet again so it must be a trend this season. Go grab some!

Xander Zhou

Xander Zhou SS15

Silver is in. Xander Zhou's collection consisted of metallic colors and personally I think the colour palette used works well with all skin tones. As the Guardian stated, silver wins. I also found the thigh rip trousers extremely clever. It's daring, new and very BOLD.

Fashion shows may not be a place where you can find your day-to-day outfit but it is certainly a great opportunity for designers to show their daring side. 

I'm off to my grad trip for a week now and can't wait to share some snaps with you all. Please follow me on Instagram and subscribe via email on my home page!

 (Images taken from  the LCM website and photographers)

To be continued…#tbc